Everyone agrees that a great web presence is one of the most important marketing strategies around these days. Without a strong social media presence and website, no matter what you’re in the business of—business will probably suffer. While many people have picked up some coding knowledge here and there, a truly superb website will push your marketing plan to the next level. Here are some tips for making sure that you’ve hired a web designer who will do justice to your vision.
The number one thing to check for is what kind of portfolio your potential designer has, including the other types of clients that the designer or design firm they’ve worked for. Individual freelance web designers can be a great choice, but you should make sure that your style matches what you’re going for.
Web design isn’t really a one-size-fits-all type of situation. There are so many different philosophies and practices of web design, and what works for one kind of company might make no sense for another. For example, if you are starting a clothing line that is looking to appeal to young people, you want someone who can really grab people’s attention and convince them that the product you’re selling is worth purchasing, perhaps with an edgier, more stylish design, suited for mobile phones and tablet devices. However, if your company develops health products for elderly people, the design strategies that would be tremendously successful amongst younger demographics could prove a huge turn-off for the kind of customer you’re attempting to draw.
Some web designers are really versatile, and could pull off websites for any kind of company, product, or individual. However, truly versatile design firms or freelancers might cost you a bit more than someone more specialized. Whether you have a larger budget or are operating with less to give to a potential web designer, it’s worth making sure that, at the very least, the designer can give you the kind of website that fits your vision.
It’s also worth figuring out whether or not you’d like to consult with your web designer in person. Fortunately, most major cities – and even some minor ones – are host to a great number of excellent web designers. The level of web designer Birmingham offers will be just as superb as the level of web designer London offers, and you may even be able to find the same level of web designer in more rural areas, too. If you want to work carefully and in-person with your web designer, it’s worth checking with directories for local services. Craigslist offers a page where you can advertise that you’re looking for a web designer. Search engines such as Google, Yahoo!, and Bing also are a good place to start your search.
In conclusion, if you take your time and make sure that your prospective web designer is offering what you need, you’re on your way to a successful online marketing strategy in no time. Good luck!